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MASAE Events

Did you know that MASAE is an Approved CAE Provider?

MASAE is a CAE Approved Provider.  The educational program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit

    • Thursday, September 26, 2019
    • 5:30 PM - 7:30 PM
    • Redd’s Biergarten, 5 Easton Avenue, New Brunswick, NJ 08901

    After many requests from membership, MASAE is excited to make our way into New Jersey!   Kick off the fall season with a networking happy hour at Redd’s Biergarten, a new beer garden located in New Brunswick, which is short walk from the New Brunswick train station.  MASAE invites you to connect with other association and non-profit professionals from the area.

    The registration fee includes light appetizers and one drink ticket per person (cash bar available for additional drinks).

    • Monday, October 21, 2019
    • Mary Gates Learning Center, 701 N. Fairfax Street, Alexandria, VA 22314

    Association Laboratory has established a nation-wide reputation for producing in-depth, immersive education events focused on critical association topics. Join us for the most sophisticated strategic education in the association space.

    Your attendance at the Association Laboratory Content Summit gives you access to the most current association content research, opportunities to learn from recognized industry thought leaders and a full day to interact with senior level association executives leading substantial and successful associations.

    At the end of the Summit, you’ll be prepared to lead your association’s content strategy more successfully.

    Here are the most important aspects of this senior-level conference.

    • Advance Insights to Prepare You for Onsite Discussions – You get more than $100 in advance preparatory materials into content strategy with your registration. Enjoy a complimentary white paper, Association Laboratory’s research-based, peer-driven study titled Introduction to Creating and Sustaining a Successful Content Strategy and get a link to complimentary webinar outlining insights based on this research.
    • Industry Leading Sector Research – You get access to the most recent and relevant association research on content strategy. Identify why associations are using content strategy to create more holistic relationships with members.
    • Recognized Subject Matter Experts – You will interact one-on-one with recognized thought leaders in association strategy. Ask specific questions and get practical answers directly relevant to your association’s unique situation.
    • Immersive Instructional Design to Help You Lead Change – Association Laboratory educational events provide you with immersive, senior level instructional design. They are designed to help you learn effectively and apply what you learn successfully at your association.
    • Structured Networking to Identify Relevant Peers – We design the attendee seating chart to help you sit with, meet and interact with your peers. Whether by association type, industry sector or title, we want you to meet the best people to help you with your strategy. This makes your networking time more efficient, relevant and useful.
    • Post-Event Reporting to Guide Association Teams – Following the Summit, you will receive a consolidated PowerPoint designed to help you present key learnings to your staff or volunteer leadership. We help you facilitate the internal discussion on how to implement more successful content strategy.
    • Individual and Team-Based Registration Options – You can register on your own or, to receive a staff team discount, bring 3 or more members of your staff. Develop your own content strategy outline or get your content team on the same page.
    • 6.5 hours of CAE credit – Association Laboratory is a recognized CAE provider and proud to provide you with approved credit hours.

    Who should attend?

    Chief staff officers and senior association professionals who help create or distribute content for the organization. Contact the MASAE Office to receive a discount code for 25% off the registration fee. 

    Click here for more information and to register

    • Wednesday, December 11, 2019
    • 9:30 AM
    • Thursday, December 12, 2019
    • 4:00 PM
    • Hard Rock Hotel & Casino, 1000 Boardwalk, Atlantic City, NJ 08401

    The Mid-Atlantic Society for Association Executives' Annual Meeting will be held December 11-12, 2019 at the Hard Rock Hotel & Casino in Atlantic City. This year’s theme is “Reaching the Peak of Association Leadership.”


    As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 7.5 credits toward your CAE application or renewal professional development requirements.


    "The Evolving Association Business Model"
    presented by Dean West

    Associations operate in a complex and dynamic environment. Knowing will works and will not work moving forward is critical.

    This session highlights information collected from more than 200 association CEOs by Association Laboratory through, Looking Forward™, the nation’s most comprehensive and sophisticated environmental scan of the association strategy environment.

    The study assesses more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, you will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy.

    For the first time ever, sector-wide data has been collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.

    "Strategic Integration"
    presented by Gabriel Eckert, CAE

    Organizations spend countless dollars and time creating strategic plans. Why is it, then, that so many fail? This interactive session will explore tips, tools, and techniques to move beyond strategic planning and transform your organization. Based on research and case studies, the session will provide insight on essential elements for implementing organizational strategy.

    "YESCALATE: Get to Yes Faster Using the Brain's Own Shortcuts"
    presented by Dean Minuto

    Award-winning Speaker Dean Minuto presents a summary course in brain science and behavioral psychology to help you get to yes faster with anyone, anyplace, anytime. Dean has been called The One Page Sales Coach® for his unique ability to present massively distilled summary courses for CEOs and Executives with single-sheet tools that they can use immediately to Get to Yes Faster. Every Member and Attendee needs to get to YES, whether alone or with their Team—and this keynote presents a unique set of tools distilled from more than 100 years of research in the decision sciences and applied directly in Dean’s work with more than 35,000 executives in the last 27 years.


    This year the conference will feature three distinct tracks, meant to engage everyone within the association management structure. Those tracks are:


    • "Getting to Association 4.0: Moving from Strategic Planning to Integrated Strategy"
    • "Explicit Content [Strategy] Warning"
    • "Are You Ready for Strategic Planning?"
    • "Gamification: The Future of Member Engagement"


    • "Surviving Your AMS Migration"
    • "5 Fixes to Boost Online Member Engagement in 2020"
    • "5 Steps to Creating a Data Analytics Program"
    • "Association Research Reveals the Stickiest New Member Engagement Programs"


    • "Cutting Edge Legal Issues for Meetings & Events"
    • "Negotiating Beyond the Typical Venue Contract"
    • "The Marriage of Meetings and Membership"
    • "Meeting Refresh: 3 Areas to Focus on First"

    Sponsorship and exhibit opportunities are available.  For additional information, please click here

    Hotel Information:  The Hard Rock Hotel & Casino is offering a room rate of $69 per night.  Please call 609-449-6860 and mention the group code "GAE1219" to make your reservation.  Reservations can also be made online at:

    • Wednesday, December 11, 2019
    • 9:30 AM
    • Thursday, December 12, 2019
    • 4:00 PM
    • Hard Rock Hotel & Casino, 1000 Boardwalk, Atlantic City, NJ 08401

    The Mid-Atlantic Society of Association Executives (MASAE) offers a unique opportunity to companies and professionals who want to connect with the association communities of New Jersey, Pennsylvania, Delaware, and Maryland.

    MASAE membership is made up more than 300 of the leading association and meetings professionals in the region, and the Partners Program builds brand loyalty while delivering significant marketing advantages and exposure to those decision makers and buyers.

    The MASAE Annual Meeting brings together the region’s top association executives and meeting planners. With nearly 150 attendees, this event will feature decision makers for associations that represent local, state, national and international associations.

    Click here to download the full conference brochure to learn more about the speakers and educational sessions.

    Click here to download the sponsorship and exhibitor prospectus

Past events

Thursday, August 29, 2019 SPONSORSHIPS: 10th Annual MASAE Golf Outing
Thursday, August 29, 2019 10th Annual MASAE Golf Outing
Thursday, June 06, 2019 2019 Mid-Year Meeting Sponsorships
Thursday, June 06, 2019 2019 Mid-Year Meeting
Thursday, April 11, 2019 Spring Networking Event

Mid-Atlantic Society of Association Executives
P.O. Box 518
Mount Laurel, NJ 08054

Phone: 267-597-3818
Fax: 856-727-9504

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