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Association Laboratory

Association Laboratory FAQs

Q: Who is Association Laboratory?

Association Laboratory is an award-winning company specializing in research, strategy, and strategic education for trade and professional association leaders. Since 1999, Association Laboratory has helped leading state, national and global associations design more successful business strategy.

Q: Why is MASAE in an education alliance with Association Laboratory?

The educational alliance is a mutually beneficial relationship between MASAE and Association Laboratory. MASAE Members gain access to high quality research, at a discounted rate, to help grow and prepare their organization for the future.

The revenue generated from each product sold will be reinvested into the association community.

Q: In which topics areas does Association Laboratory have expertise?

Association Laboratory has extensive knowledge in the following topic areas:

  • Futures Research – Looking Forward™ environmental scan resources
  • Strategic Leadership, Governance, & Planning
  • Membership
  • Content
  • Meetings
  • Education
  • Components
  • Global

Browse these topics, and others, at

Q: What education products are included in the alliance/as part of the discount?

Association Laboratory educational products are defined white papers, webinars, issue briefs, and in-person events. All educational products available in our Knowledge Center are included in the alliance. MASAE Members receive a 25% off discount using the code MASAE25 at check out.

Q: What is the discount code MASAE Members can use for Association Laboratory educational products?

Please contact the MASAE Office at to request the promotional code to receive 25% off your purchase with Association Laboratory.  NOTE:  The discount code will only be given to current MASAE members.  The discount code can be applied at check-out.

Q: I’m a MASAE Member, and I’m having trouble applying the discount or downloading and receiving the educational product. Who do I contact?

Please contact Association Laboratory at +1-312-224-2626 to assist with any questions related to your purchase. Nikki or Dean will be happy to assist.

Q: As a MASAE Member, can I publicly share, distribute, or copy Association Laboratory’s educational resource?

Publicly sharing, distributing or otherwise promoting Association Laboratory’s educational products without the express written permission of Association Laboratory is prohibited.

Looking Forward™

Q: What is Association Laboratory’s educational product, Looking Forward™?

Looking Forward™ is the association sector’s leading environmental scan, produced by Association Laboratory. It is conducted every year, typically in the Fall.

The 2019 report, the 8th edition, is based on data collected from nearly 400 trade and professional association CEO’s and other senior executives. These leaders represent thousands of association members from more than 20 industry and professional sectors. It examines relevant differences between trade and professional associations. It highlights differences by association scope – from local to global.

This creditable, long-standing, research helps association leaders discover important industry trends and plan for the future.

Q: Are there ways to receive the full 2019 or 2020 Looking Forward™ for Free?

2019 Report: MASAE Members can receive the executive summary of the report for free at

2020 Report: MASAE will promote participation in the survey in November 2019 via email to MASAE Members. Complete the survey and enter your contact information at the end of the survey. Once the report is finalized in March 2020, you’ll receive access to a complimentary copy of the report via email from Association Laboratory.

Mid-Atlantic Society of Association Executives
P.O. Box 518
Mount Laurel, NJ 08054

Phone: 267-597-3818
Fax: 856-727-9504

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