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MASAE President's Message
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January 2017

President's Message

Colleagues, Members, and Friends,


I am honored to be the President of MASAE for the 2017-2018 term and I am proud to belong to this wonderful group of individuals within the association / nonprofit community. This is a community where we go out every day and serve organizations that are on the front lines of making our region truly a better place.


For me, being involved in MASAE is empowering. The MASAE community is made up of professionals from a wide variety of industries who are focused on local, national and even international needs. That great diversity gives us a wealth of different experiences to share and use to make our organizations better.


While quite important, being involved with an organization such as this has meaning that extends far beyond these one-off learning opportunities.


Having been on the MASAE Board for a number of years now, I’ve been fortunate to see so many different aspects of our regional association community. These experiences create the opportunity to consider the role of a society like ours, whose mission is to enhance our members’ knowledge and job performance capabilities to the highest level.  


Events like education seminars, workshops, and the annual exhibitions have all been, and will remain, crucial components of what we do. But our success together needs to be about more than attending events and answering a periodic question from a colleague over email or by phone.


Success, I would say, is using our collective wisdom to think about and consider the larger future of MASAE, and how we can create grow and strengthen this industry that we call our professional home. MASAE holds the potential to be a catalyst for so many great things that would benefit us each as professionals, benefit the companies that we work for and benefit the communities we serve.


I plan to do all I can this year to encourage conversations about where our organization is headed and how MASAE can be a true collaborator in strengthening association and nonprofit management throughout the Mid-Atlantic Region. Talking, thinking, and challenging ourselves on important questions: What do we want our industry to look like? How do we make it better three, even five years down the road? Those are two questions on my mind. I’m sure many of you have others.


As we spend time talking about these questions, I only ask that you start thinking about "what can I do?" and start doing it. Each of us has some way we can contribute to making our field a better place – mentor a colleague, teach a brown bag in your office, attend an event, earn your CAE, write an article for PACE, go back to your college and talk up association management; did I mention earn your CAE already?


There are so many things that you can do to make an impact…what you do isn’t what matters as much as it matters that you do something.


So to our members - current, recent, and past - it's time to come back and together, let’s expand our impact beyond breakout sessions, exhibit halls and emails we exchange. Let’s consider how we can each contribute to making our field a little bit better, in one year’s time, than where we found it in January of 2017.  


I am looking forward to working with you to strengthen MASAE’s role as an industry leader – step one is for us to talk about what that really means. Conversation is crucial to progress. So, let's talk. And keep talking.


Got thoughts? Want to get involved? Email me at or any member of MASAE’s Board of Directors - let’s talk!


Todd Von Deak


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