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Associations 2030 - Morning Concurrent Session II
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Social Media Trends

Social media is no longer cutting-edge; it is mainstream. Ignoring Social Media today would be like ignoring e-mail 20 years ago and a plan needs to be implemented correctly and efficiently to maximize ROI. Social Media is the future of marketing, networking and socializing! It can greatly increase member engagement and be a key member recruitment tool. Please join us to get information on current usage, trends and practical tips from Caitlin Latko who is a Senior Account Executive, Thomas/Boyd Communications. She has worked with non-profit organizations to create and implement targeted social media campaigns. As an added bonus in this session there will also be a panel of Association Executives who will share how they use social media and what is working and not working for them. The session will close with a 15 minute moderated discussion where the group can share ideas, tips and tricks.

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