Contact Us   |   Sign In   |   Join MASAE
2016 Association Disrupt Symposium
Share |

2016 Mid-Atlantic Society of Association Executives Association Disrupt Symposium

Disrupt is defined as “to drastically alter or change the structure” and no industry is facing greater disruption than associations. MASAE is taking on this challenge for associations through its first ever Association: Disrupt Symposium to be held in late March in Central New Jersey. This new event will provide real world examples of how technology partners and associations moved beyond the status quo and developed solutions that added value to members, increased efficiency and delivered new and exciting programs for the industry.



When:  March 30, 2016


New Jersey Law Center

One Constitution Square

New Brunswick, NJ 08901

Download event brochure






Early Bird Regular (2/29-3/30)
Member Rate $125 $150
Non- Member $150 $175




JP Guilbault, CEO & President | YourMembership


As YourMembership’s President and Chief Executive Officer, JP drives the company’s vision of being the recognized leader at connecting people and organizations to what they value most. He is a visionary technology executive, adept at creating software solutions that simplify the way people connect, engage, learn, and work online and offline. With his track record of driving growth and “surprise and delight” customer experiences with companies that include Dun and Bradstreet, Intuit, and Constant Contact, he brings unique insight into engaging talent and developing organizational culture that creates more value than captured.

His favorite quote: “If you can dream it, you can do it”. Walt Disney

His favorite non-work activity: Online video gaming.

What’s on his desk: A Nerf gun and iPad. 


Shelly Alcorn, CAE, Principal | Alcorn Associates Management Consulting

 Shelly began her career in change management at the age of 5 when she was enrolled at what was to be the first of the eleven schools she would attend prior to graduating from high school. Being the perpetual “new kid” forced her to quickly and strategically assess new environments, orient herself to new curriculum, policy and rules and figure out the political nuance involved in navigating the lunch-line and recess.

Shelly kept up the fast pace by working her way up from receptionist to executive director of two different non-profit associations, passionately pursuing developing her skills as an educational content specialist and is now a consultant. She has a nerdy fascination with governance structure and policy as well as an unhealthy obsession with management theory and practice.

Being a blue collar girl in a white collar world leads to some interesting results. You shouldn’t be surprised that she can swing a hammer just about as well as she can swing a policy manual. That explains why she focuses on helping clients build solid futures they can live in as opposed to talking a line of “consultant-speak” and wasting time with impractical solutions.

A revolutionary, self-proclaimed edupunk, Shelly attributes her knowledge about associations to many hours on the front lines with staff and volunteers in both the 501(c)(6) and 501(c)(3) arenas and one too many all-nighters at conference. She is determined to see associations continue to serve as a bulwark of adult education in the United States. She got her CAE (Certified Association Executive) just to prove she knows what she’s doing.

Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

Shelly blogs at Association Subculture because her cat is a bad listener.

Find Shelly on Twitter @shellyalcorn or online at


Mark Sedgley, President and CEO of MemberClicks


Mark Sedgley has worked in the technology/association space for going on 12 years now. He has helped MemberClicks, a SaaS based AMS, grow from just under 300 customers in 2004 to over 1400 today. As part of leading MemberClicks, he has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. On a personal note, he is married to his high school sweetheart, Dorota. They reside in suburban Atlanta with their three children Jake, Ashton, and Kaia. Mark graduated from Wake Forest University with a dual degree in Literature and East Asian Studies and yes, he has done exactly zero with it since!


Tom Morrison 


Tom Morrison has enjoyed the privilege of serving over 20 years in association managment. Tom isa 1990 graduate of Florida State University with a B.S. in Finance. He began his career in associationmanagement in 1995 as an Executive Vice President hired to assume the role of CEO of the FloridaAutomotive Industry Association. In 2008, Tom became the CEO of the Metal Treating Institute, histhird non-profit as CEO. Tom is active in the Florida Society of Association Executives, Council ofManufacturing Associations, and American Society of Association Executives. In 2012, he was namedthe FSAE Association Executive of the Year. 




Continental Breakfast and Networking with Resource Exhibitors


8:30am - 10am

Keynote Session - Culture Shock - What Small Associations Can Learn from Tech Company Culture.

Presenter: Mark Sedgley, President and CEO of MemberClicks

Technology companies dominate “Best Places to Work” lists. Their company cultures attract and keep top talent in highly competitive and often stressful fields by offering refreshing work environments and unique benefits. The

success of their brand is rooted in the way they approach that culture.


10am - 10:15am

Morning Coffee Break


10:15am - 11:15am

Workshop #1 - The Red Badge of Courage - Using Digital Badges to Differentiate and Disrupt the Status Quo!

Presenters: Sue Pine, CAE and George Rears, MBA, PMP

Learn how to use Digital Badging to protect your organization and your members from those who would seek to falsely identify with you group. We will discuss Digital Badging and how you can use this new technology to allow validation
of members, certificants, and certificate holders while also building on the value of your organization brand recognition!


Workshop #2 - The Mobile Race & Keeping Your Event on Pace

Presenters: Liz Dougherty, Fernley & Fernley and Graham Power, CrowdCompass

80% of meeting planners responded that mobile apps will be critical to the attendee event experience by 2016. Mobile apps present a prime example of new technology drastically altering the association management industry
by changing the structure of communications with key constituencies.



General Session - Five Shifts You Need to Make in a Micro-Moment Driven World 

Presenter: JP Guilbault, CEO,

Are you there, are you relevant and are you staying ahead of the needs and expectations members have of you and your brand? Session Summary:  Shifts can be disruptive, bringing extinction to business models and organizations, while giving rise and strength to others. Failure to spot them can pose a threat to any organization.

A leader’s ability to anticipate, recognize and capitalize on shifts will set them apart from others, and elevate their organization’s brand, member and staff experiences, and revenues. Don’t get left behind -- this session explores the shift to micro-moments of always connected members, and how technology is delivering instant value, how analytics are used to deliver actionable insight, how the cloud has opened new opportunities and how social is a new form of connecting and organizing.



Lunch with Exhibitors and Sponsors


2pm - 3:15pm

General Session: Whats your UBER?

Presenter: Tom Morrison

This energetic and informative session will help provide the keys in researching and determining what future disruption is coming your member’s way. Technology is the #1 disrupter, but it may be some other form of disruption.
Tom Morrison will share with you various forms of disruption that are going to create havoc in many industries and associations connected to them as well as what your association needs to be doing to embrace these shifts.


3:15pm - 3:30pm

Afternoon Coffee Break


3:30pm - 4:30pm

Keynote Session: Reflections on Disruption in Association Management

Presenter: Shelly Alcorn, CAE

Join us for a unique closing session led by Shelly Alcorn, CAE. Shelly will briefly help us set the stage in the morning and will then be observing our content leaders and sessions throughout the event.



more Calendar

Design Thinking & Innovation: Breaking the Mold

Online Surveys
Membership Software Powered by YourMembership  ::  Legal