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2022 Mid-Year Meeting



June 9, 2022
9:00 a.m. – 5:30 p.m.

The Study at University City
20 S. 33rd Street
Philadelphia, PA

Join MASAE at The Study at University City on June 9 to reconnect with fellow association and non-profit professionals. This year's conference will feature three general sessions, two breakout sessions, breakfast, lunch, cocktail reception and plenty of opportunities to network with your peers.

MASAE understands that all professionals prefer different methods of learning. For our breakout sessions, attendees will be able to choose HOW and WHAT they want to learn– a focused discussion on a specific topic, or an "unconference" which is an open dialogue focused on a topic of choice for the group. Attendees will decide as a group what aspect they want to discuss. The discussion will be moderated by an MASAE member to ensure that the group stays on task.


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 5 credits toward your CAE application or renewal professional development requirements.

9:00 – 9:30 a.m.
Registration & Breakfast

9:30 – 10:30 a.m. 
Opening Keynote

“Sponsorships Have Changed; They’re Not Going Back; And What to Do About It”

Due to COVID and shifts in the economy, sponsorships have changed and they’re not going back to the way they were. Companies are seeking new ways to achieve their sponsorship goals. Explore how even small associations can strengthen their sponsorship program with the dual goals of increasing revenue and enhancing member value.

  • Discover how to know what your sponsors want (and what they don’t want)
  • Learn how to expand benefits to attract sponsors (and increase sponsor fees)
  • Find out how to tap other budgets in corporations for sponsorships (and secure new sponsorships)
  • Determine sponsor value propositions for in-person, virtual, hybrid, and year-round sponsorships (and create unique value for sponsors)

Bruce Rosenthal
Corporate Partnership & Sponsorship Consultant
Bruce Rosenthal Associates, LLC

Bruce Rosenthal has advanced corporate partnership programs for more than 20 years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add value, and foster sustainability. Bruce is co-convener of the Partnership Professionals Network, a national organization that focuses on sponsorship and partnership strategies and best practices.

10:30 - 10:45 a.m.
Break

10:45 – 11:45 a.m.
General Session

“Head and Heart: Trust in Times of Transition”

How can associations inspire trust in an age of skepticism? Trust is a foundational element of connection and a key factor in the ongoing relationship between an association and its stakeholders. Trust can elevate and inspire, motivate and mobilize. Without it, fragmentation and conflict arise. Learn how your organization can measure and purposefully cultivate trust in this important session.

KiKi L’Italien
Creator & Host
Association Chat

Part strategist, part story-collector, part dot-connector, KiKi L’Italien helps organizations develop stronger ties between their mission and their members. She has honed her approach to communications and strategy for many organizations – nonprofits and corporate alike – including Optica, American Red Cross National Headquarters, QVC, and the American Insititute of Architects, among others.

KiKi is a senior consultant with Tecker International and speaks regularly about communications strategy and cultivating communities of trust. KiKi is the creator and host of Association Chat, an online community, blog, and podcast reaching 72k individuals every month. She was also featured in 2021 by Cvent as one of the ‘20 Event Professionals You Should be Following’ https://bit.ly/2ULZs7u, and in August 2021 as ‘30 Nonprofit IT Influencers to Follow in 2021’ by BizTech Magazine https://bit.ly/biztech-np-influencer.

KiKi has served on the membership and component relations section councils for ASAE, was recognized in 2019 at IMEX as a Hall of Fame recipient for Organizational Leadership by the Association for Women in Events. Other awards include BizBash Top 1000 People in the U.S. Event Industry (2019) and SURGE Innovation Pioneer (2018).

She enjoys learning about organizational management, philosophy, and is the 2022-2023 president of the Woman’s Club of Wenonah.

11:45 a.m. - 1:00 p.m.
Luncheon

1:00 – 2:00 p.m.
Breakout Session #1

MASAE understands that all professionals prefer different methods of learning. For this session, attendees will be able to choose HOW and WHAT they want to learn– a focused discussion on a specific topic, or an open dialogue focused on a topic of choice for the group.

Attendee Choice #1: Focused Discussion
Build an Engagement Ecosystem

This case study starts in a disaster zone! After more than a decade of shrinking square-footage and year-over-year declines in the number of exhibitors, the AAPS Annual Meeting exhibit hall cratered in spectacular fashion in 2018. The crisis drove AAPS to develop a new business strategy that invests in year-round partnerships, reduces dependence on sponsorships, and most important, fulfills members’ educational needs. The new strategy became the foundation of a new exhibit hall in 2019 and then the cornerstone of the digital pivot demanded by the pandemic. Join the head of operations and the head of business development as they share how they work together to cultivate their engagement ecosystem, which is growing partnerships, memberships, and revenue.

  • Understand the difference between traditional sponsorships and true partnering.
  • Re-envision your opportunities as solutions to partners’ challenges -- not products for sale.
  • Build a bridge between operations and business development that leads to innovation and growth.
Joy Davis, CAE, is the Managing Director of Member Products at AAPS (American Association of Pharmaceutical Scientists). She is responsible for the member experience at AAPS, including the development and operation of all of its publications, programs, events, and services. She has been working from home since before Google was invented and managing employees virtually since before anyone had heard of an iPhone.

Erik Burns, EdD, MA, MBA, is the Senior Director of Corporate Engagement and Strategic Business Initiatives at AAPS (American Association of Pharmaceutical Scientists). He is responsible for building and maintaining AAPS’ relationships with its partners and identifying new sources of revenue.


Attendee Choice #2: Un-conference on Member Engagement

Attendees will decide as a group what aspect they want to discuss about member engagement. The discussion will be moderated by Megan Capie, Kimberly Russell and Andrea Taylor to ensure that the group stays on task.


2:00 – 2:15 p.m.
Break

2:15 – 3:15 p.m.
Breakout Session #2

MASAE understands that all professionals prefer different methods of learning. For this session, attendees will be able to choose HOW and WHAT they want to learn– a focused discussion on a specific topic, or an open dialogue focused on a topic of choice for the group.

Attendee Choice #1: Focused Discussion
De-Cogify Your Management

The people who work for you are greatest resource. Creating a workplace in which they can succeed – online, in person, when the budget is tight, when their lives are in chaos, and during any other kind of crisis -- is your most important responsibility. In this session we will discuss who we’re hiring, supervising, and supporting at work today. We will look at tools new and old and discuss how to apply them with intentionality. You will leave with a new perspective on what the “Great Resignation,” “Work From Home,” and other headline-grabbing trends really mean for you.

  • Re-focus on the foundations of good management.
  • Identify management tools that are available to you and discuss how to apply them with intentionality.
  • Build a humane workplace where employees feel that they can succeed, and where you can retain rock stars.

Joy Davis, CAE, is the Managing Director of Member Products at AAPS (American Association of Pharmaceutical Scientists). She is responsible for the member experience at AAPS, including the development and operation of all of its publications, programs, events, and services. She has been working from home since before Google was invented and managing employees virtually since before anyone had heard of an iPhone.

Attendee Choice #2: Un-conference on Technology
Attendees will decide as a group what aspect they want to discuss about technology. The discussion will be moderated by Megan Capie, Kimberly Russell and Andrea Taylor to ensure that the group stays on task.



3:15 – 3:30 p.m.
Break

3:30 – 4:30 p.m. 
Closing Keynote

“Technology Trends and the Effects on Associations”

With the amount of disruption in (and caused by) technology today, it is important for associations to focus on what's really important. Creating member value! Strategically, what are the technologies and technology trends associations should be focused on? What do these trends mean from a member and staff expectations perspective? ASAE CIO Reggie Henry will discuss (and in some cases, demonstrate) some of these technologies and related topics facing organizations today.

Reginald (Reggie) J. Henry, CAE
Chief Information and Engagement Officer
ASAE & the Center for Association Leadership

Reggie Henry joined ASAE in November of 1994. His responsibilities are to implement "exemplary" systems at ASAE that can serve as a model to the rest of the association community and to "ratchet-up" the use and understanding of technology among ASAE members. He has been working with and/or for non-profit organizations since 1985.

Mr. Henry speaks regularly on technology and strategy issues. Some of his most recent speaking engagements include the 2021 World Chambers Congress – Dubai, NABE CE Retreat: Welcome & Plenary Session - The Future of the Membership Associations Post-Pandemic, 2021 Exhibition and Conventions Executive Forum, 2021 High Road Solutions Spring Virtual Conference, 2021 ASAE Annual Meeting, 2020 Arizona Chamber Executives Virtual Conference, 2020 ASAE Technology Conference, 2019 Empire State Leadership Conference, 2019 Digital Now Conference. In 2009 he was invited by the Secretary of Smithsonian to participate in Smithsonian 2.0, a Gathering to Re-Imagine the Smithsonian in the Digital Age. Reggie was recently named one of the top 40 CIOs in DC-MD-VA area.

Mr. Henry holds a B.S. in Economics and Computer Science from Georgetown University. Mr. Henry regularly serves on association Boards, most recently Educause and the National Association of Colleges and Employers. He enjoys cooking, drawing, pottery and golf.


4:30 – 5:30 p.m.
Networking Cocktail Reception


Thank You to Our
Event Sponsors
Thank You To Our Supporting Sponsors
AMCs and Non-Profits

Mid-Atlantic Society of Association Executives
P.O. Box 518
Mount Laurel, NJ 08054

Phone: 267-597-3818
Fax: 856-727-9504
Email: denise@neffdowning.com

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