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MASAE President's Message
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July 2017

President's Message - Summer Conversations

Dear friends,


With the summer season in full swing I am excited. There is a great deal going on within MASAE— including efforts that will bear fruit over the short-term and some that will strengthen our collective ability long-term to succeed in the changing landscape of association management.

Driving all this excitement are the thoughtful discussions happening among our membership. I truly believe that strengthening our community starts with an open dialogue about the challenges we face and the opportunities we see ahead.

Here are a few conversations that I wanted to share with you…

The Membership Committee, led by Ethan Gray, continues to focus their dialogue on how MASAE can be a true home for association professionals, regardless of role or level within their organization. We need to expand our “tent” and to that end are considering how we expand our pipeline of engaged, young professionals and the long-term alignment of our value proposition.

Our Education Committee is crafting programs that are among the best offered by a regional society, and certainly rival anything that national organizations produce. At the same time, they are actively considering the future of educational delivery with an eye to the strategies that MASAE needs to go beyond in-person delivery and meet the challenge of supporting our community, wherever they may be.

On that subject, I encourage you to attend an upcoming event. For a fraction of the cost of other conferences, we have the opportunity to gain new knowledge and make connections that are far more likely to help you with your day-to-day challenges.

The value of the education offerings by MASAE cannot be understated to our members. We are members of a community that willingly gives of its time and talent to each other. It is an extraordinary thing to have a field of experienced experts at the ready.

My hope is that you will call on each other throughout the year and that MASAE events serve as touch points in your connections through the Association, not standalone engagements.

When you’re stuck on a client problem and every potential solution seems too fraught with additional challenges, think of your MASAE colleagues as pocket experts— always at the ready when you need them to brainstorm and troubleshoot. And how many times have you looked to a listserv for a vendor recommendation and wondered about its validity? Trust your MASAE network to provide you with client-tested, reliable sources.

I also hope you’ve marked your calendar for December 13-14 to attend the MASAE Annual Conference in Atlantic City. The conference committee is hard at work finalizing what will certainly be a fantastic educational program, and we’ll be rolling out a few exciting changes to the program that will most certainly add value to what is already one of the signature events of the year.

Amid the rush of summer projects, it never seems to slow down our Association work, I am looking forward to connecting with more of you and I encourage you to do the same.

You can always reach me at - I hope you will reach out.

Todd VonDeak

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