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MASAE President's Message
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February 2016

President's Message

My first president’s message!   I’m very excited to be your president for 2016 and am looking forward to a great year ahead working with the amazing board and committee volunteers.   Our goals are simple, and are probably very similar to the goals many of you have for your own organizations:

• We want to deliver high quality and relevant educational programs that deliver real value on a local level

• We want to grow the membership.  One of our most valuable member benefits is the opportunity to meet industry colleagues; that benefit grows as we grow our membership

• We want to increase the engagement of our members.  We are a stronger and more valuable organization if more members are actively involved. 

To accomplish the goal of delivering high quality and relevant educational program we’ve created a new one day symposium, in addition to continuing our one day Mid-Year Conference and the MASAE Annual Meeting. Our Association Disrupt Symposium will provide real world examples of how technology partners and associations are moving beyond the status quo and developing solutions that add value to members, increase efficiency and deliver new and exciting programs for their industry. The event is being held March 30 at the New Jersey Law Center in New Brunswick.   The Mid-Year Conference returns to the Inn at Penn in Philadelphia on June 8th and will focus on the Next Generation Association Executive.  The Annual Meeting is being held December 14 – 15 at Tropicana in Atlantic City. I hope to see you all at these great events!

The board and staff is working hard to realize our membership growth goal, but we need your help! At a board level we have identified and outreached to potential members gathered through ASAE member lists and other sources.  We are offering discounts and incentives to attract potential members to our events.  We have also met with several of the large associations in our region to encourage their involvement in MASAE. But as we all know, both through association research and our own experiences, the main reason people join an association is because they were asked to by someone they know and trust. So if you know someone that is not a member of MASAE yet, please invite them to join!

Our final goal is to increase member engagement. An engaged member will find more value in the association, will encourage others to get involved and is more likely to remain a member. The board is tackling new member engagement this year by personally reaching out to each of our new members and encouraging them to participate in our events and get involved. We want any member that wants to get involved to have the opportunity to do so. There are numerous committees, any of which would welcome your involvement. If you want to get involved, please contact the MASAE office or send me an email

Best regards,

Amy Williams, CAE
2016 MASAE President


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